The Engrave Slave
An online store rebuilt around browsing, personalisation and easier product management.
A more considered buying journey for personalised products, with the tools behind the store designed to be easier to manage.
The Engrave Slave makes custom engraved products, and the quality of the craft deserved an online store to match. The existing site made personalised shopping harder than it needed to be.
We rebuilt the store from the ground up with a cleaner design and a shorter route from browsing to checkout, working equally well on phones and desktops. Behind the scenes, product listings and store workflows were reorganised so the team can manage a growing catalogue with less effort.
Search followed: keyword research, technical fixes and content improvements so more of the right people find the store.
Full store rebuild, responsive across devices
Simpler journey for personalised orders
Streamlined product listings and store workflows
Keyword strategy, technical SEO and content optimisation
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