Bactraban
A direct-to-consumer store and product information resource.
An ecommerce site that makes product information easy to understand and purchasing straightforward.
Bactraban wanted to sell directly to consumers online, but a product site needs more than a shop window. People need clear information before they buy.
We designed a clean ecommerce site where product details and purchasing sit side by side. Our writers produced plain-language content explaining the product's uses, so the site doubles as a dependable reference.
A search and content plan was put in place to help the site attract people looking for answers, and to build awareness of the brand online.
User-friendly direct-to-consumer store
Clear, educational product content
Targeted keyword strategy
Content marketing plan for brand awareness
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