The Spa Guide
A directory designed to help visitors explore wellness experiences and connect with providers.
A content-led discovery experience that makes it easier to browse wellness providers and experiences.
The Spa Guide set out to be the go-to place for spa lovers — a curated directory of premium wellness experiences.
We shaped the brand and built a website that feels calm and considered while making it easy to search, browse and compare providers. Ecommerce features support memberships and purchases.
Marketing and search work was planned around helping the directory be found and encouraging membership sign-ups.
Branding with a calm, premium feel
Searchable spa and wellness directory
Integrated ecommerce and memberships
Search and marketing foundations
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